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Academy

How to choose the right tool for your referral program

Posted on May 7th, 2018.

A frequent question we receive at Maître is: which of your tools should I use? Lead Magnet, Waiting List or Sweepstake? Which one is the best? In this post, I will explain how these tools are different, and which one you should choose for your referral campaign. Before diving into which tool is the best fit for your referral campaign, here’s...

Academy

What is a Viral Sweepstake?

Posted on November 12th, 2016.

Giving away free stuff is the oldest trick in the marketing book. Brands have been promoting their businesses with sweepstakes since color TV was invented. But here’s the truth: Free stuff just isn’t enough to get noticed anymore. Just search Twitter for #giveaway or #contest and see for yourself. Every business is using the same strategy...