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Growth Ideas

How to Get Referrals Like Intercom

Posted on December 6th, 2017.

Intercom is no doubt one of the fastest growing startups in the world. Born 6 years ago with the goal of helping companies build “personal relationships with their customers”, today it has over 17,000 paying customers and it keeps adding 600 paying customers every 10 days. But how did they get started and what sparked their initial...

Growth Ideas

The Drunk Email Story ‘Charm Offensive’ Used to Acquire 653 B2B Reddit Leads

Posted on July 21st, 2017.

Marketing on Reddit is a famously tough nut for Entrepreneurs – but with the right strategy, you can crack it. Join us as we show you how Jon Buchan, a copywriter who used colourful storytelling, subtle conversion strategy and trust-building tactics to do exactly that. What’s best of all: you can use the same tactics and become one...

Growth Ideas

Rob’s actionable guide to a 43% email open rate

Posted on February 11th, 2017.

It’s been 142 days since I’ve written. For the past few months I’ve been learning how to launch a SaaS startup correctly. I’ll write a separate guide about this in a future post. Right now, I wanted to get something off my mind: how to write an email. You don’t need to do everything. Each part you do will improve your emails, build...

Case Study

How Tokay Generated 2502 Email Signups Using Maître [Case Study]

Posted on December 15th, 2016.

Building an email list can take FOREVER. So many great guides talk of going from 5K – 50K but very few talk of starting from ground zero. Today we’re going to show you exactly this: How TOKAY Ultimate went from ZERO to 2502 email sign-ups in a couple of weeks. And in the process, 143% of their Kickstarter funding target. Best...

Academy

What is a Viral Sweepstake?

Posted on November 12th, 2016.

Giving away free stuff is the oldest trick in the marketing book. Brands have been promoting their businesses with sweepstakes since color TV was invented. But here’s the truth: Free stuff just isn’t enough to get noticed anymore. Just search Twitter for #giveaway or #contest and see for yourself. Every business is using the same strategy...

information

Growth Hacking: Real Life Marketing Strategy Examples you can use

Posted on November 7th, 2016.

Introduction [Marketing Strategy Examples] Real life Marketing Strategy Examples for the 21st-century Growth orientated businesses (That’s everyone right?!). At Maitre we’ve been inspired by Traction and the bulls eye framework. 2 years old now and is timeless. Targeting Blogs / Influencers It’s a chance to get in front of your...