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Academy

How to choose the right rewards for your Referral Program

Posted on June 8th, 2018.

When it comes to referral marketing, the rewards you choose are ultimately what will make or break your referral program. Apart from having a well-planned follow up for your referrers and a copy that hits the nail on the head, you need to consider the right rewards structure. Here, we look at the most important things to consider when choosing...

Academy

How to choose the right tool for your referral program

Posted on May 7th, 2018.

A frequent question we receive at Maître is: which of your tools should I use? Lead Magnet, Waiting List or Sweepstake? Which one is the best? In this post, I will explain how these tools are different, and which one you should choose for your referral campaign. Before diving into which tool is the best fit for your referral campaign, here’s...

Growth Ideas

How to Get Referrals Like Intercom

Posted on December 6th, 2017.

Intercom is no doubt one of the fastest growing startups in the world. Born 6 years ago with the goal of helping companies build “personal relationships with their customers”, today it has over 17,000 paying customers and it keeps adding 600 paying customers every 10 days. But how did they get started and what sparked their initial...

Case Study

300K Super-fans: How to Create The Hustle’s Ambassador Programp

Posted on October 5th, 2017.

Can a referral program really take a new brand and develop more than 200,000 subscribers in a few short months? Quite simply – yes it can. As an early adopter of The Hustle, I have seen first-hand how it went from startup into respected media publication in just a couple of years. Here, we are going to detail exactly how you can copy...

Academy

How to create a referral campaign that doesn’t suck – Part 3

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1 and PART 2. You made it. Your successful campaign has come to an end. Now it’s time to reward your winner(s) and.. celebrate 😊 👉 Step 1: Closing the campaign This sounds obvious, and it is! When your campaign is over, close it. Change the header in your page, announce it...

Academy

How to create a referral campaign that doesn’t suck – Part 2

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1. Preparing for the launch of your campaign was only half of the job. The other half is to generate subscribers and keep them engaged. 👉 Step 1: Drive traffic to your page The most important thing after you setup your campaign is to drive traffic to your page. Remember: Maitre is a “traffic-multiplier”,...

Academy

How to create a referral campaign that doesn’t suck – Part 1

Posted on May 11th, 2017.

Most referral campaigns suck. The majority of them don’t achieve virality and die out pretty quickly. But the ones that succeed achieve incredible growth and crazy numbers. Why? There are many factors that determine the success of a campaign, but one stands out loudly. The key to a successful referral campaign is preparation. You don’t...

Growth Ideas

Rob’s actionable guide to a 43% email open rate

Posted on February 11th, 2017.

It’s been 142 days since I’ve written. For the past few months I’ve been learning how to launch a SaaS startup correctly. I’ll write a separate guide about this in a future post. Right now, I wanted to get something off my mind: how to write an email. You don’t need to do everything. Each part you do will improve your emails, build...

Growth Ideas

We Analyzed 3.6 Million Emails. Here are 5 Best Practices for Referral Marketing Campaigns

Posted on January 22nd, 2017.

The other day we decided to analyze the number of emails generated by Maître: 3.6 million! To be precise: 3,691,345. This is how many leads our customers have generated globally with Maître. That is a lot of data-points. I can’t stress enough how big this number looked just one year ago when we started our little adventure. Over the...

information

Growth Hacking: Real Life Marketing Strategy Examples you can use

Posted on November 7th, 2016.

Introduction [Marketing Strategy Examples] Real life Marketing Strategy Examples for the 21st-century Growth orientated businesses (That’s everyone right?!). At Maitre we’ve been inspired by Traction and the bulls eye framework. 2 years old now and is timeless. Targeting Blogs / Influencers It’s a chance to get in front of your...