Inside Maître

Inside Maître


Product Updates

We are changing

Posted on May 3rd, 2017.

It’s been a while since I wrote my last blog. While I love writing, my time and focus have been primarily directed at more important issues regarding Maître. After 18 months running the business we had to ask ourselves some very important questions. Where are we heading and what do we want to be. This post is about sharing with you...

Product Updates

Introducing: Maître Viral API V2 – The only referral APIs you’ll ever need

Posted on March 2nd, 2017.

When we launched our API in August 2016, our aim was bold: to build the referral marketing infrastructure of the internet. We wanted to create a universal API to allow developers to embed a referral mechanism into their web and mobile app in minutes without re-inventing the wheel every time. Flash forward 7 months and 850K API calls,...


I can’t hear the laughter anymore.

Posted on February 20th, 2017.

When you create products for a living, it’s not all sunshine, rainbows, and unicorns. In fact, whether you create digital products (or work on any project at all anywhere really) there are very predictable patterns you start to see over time. One of these patterns is the trough of sorrow. And just so we’re all on the same page, here’s...

Product Updates

Introducing: Maître Viral Lead Magnet

Posted on February 11th, 2017.

Today we are super excited to announce a new product in our family: Maître Viral Lead Magnet. What is a Viral Lead Magnet? If you are a marketer or simply have spent enough time online you probably bumped into a lead magnet many times. When you have left your email address on a website for a white paper or a free ebook, that’s a lead...

Growth Ideas

Rob’s actionable guide to a 43% email open rate

Posted on February 11th, 2017.

It’s been 142 days since I’ve written. For the past few months I’ve been learning how to launch a SaaS startup correctly. I’ll write a separate guide about this in a future post. Right now, I wanted to get something off my mind: how to write an email. You don’t need to do everything. Each part you do will improve your emails, build...

Product Updates

Maître Update #9: Introducing Leaderboard for Referrals

Posted on January 29th, 2017.

TL;DR The 9th update focuses on new leaderboard functionality, integrations and some dashboard improvements. Driving referrals, it’s what we do. Here’s what we’ve been up to… Visual Leaderboard for Sign-ups We love this one. Sign-ups can now see who is ahead and who is behind! BUT…we have limited it to ‘sign-ups’...

Growth Ideas

We Analyzed 3.6 Million Emails. Here are 5 Best Practices for Referral Marketing Campaigns

Posted on January 22nd, 2017.

The other day we decided to analyze the number of emails generated by Maître: 3.6 million! To be precise: 3,691,345. This is how many leads our customers have generated globally with Maître. That is a lot of data-points. I can’t stress enough how big this number looked just one year ago when we started our little adventure. Over the...


What is a Viral Waiting List?

Posted on January 14th, 2017.

Did you know you could use a viral waiting list to generate 10,000 plus emails? send 1,000’s of warm leads into your purchase funnel? increase your revenues by $1,000’s? I know what you’re thinking… A waiting list? That doesn’t sound even remotely fun. Who would sign up for that? But this isn’t any old waiting list. In...


9 Steps to Launching a Successful Online Competition [Examples Inside]

Posted on January 5th, 2017.

Online competitions. You’ve heard about them, you’ve seen them, maybe you even participated in a few. You probably already know about the benefits they can bring to your business. But what does it really take to launch a successful online competition? Include the right elements, take the right steps, and you’ll be fast on your way to...

Case Study

How Tokay Generated 2502 Email Signups Using Maître [Case Study]

Posted on December 15th, 2016.

Building an email list can take FOREVER. So many great guides talk of going from 5K – 50K but very few talk of starting from ground zero. Today we’re going to show you exactly this: How TOKAY Ultimate went from ZERO to 2502 email sign-ups in a couple of weeks. And in the process, 143% of their Kickstarter funding target. Best...