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Growth Ideas

The Drunk Email Story ‘Charm Offensive’ Used to Acquire 653 B2B Reddit Leads

Posted on July 21st, 2017.

Marketing on Reddit is a famously tough nut for Entrepreneurs – but with the right strategy, you can crack it. Join us as we show you how Jon Buchan, a copywriter who used colourful storytelling, subtle conversion strategy and trust-building tactics to do exactly that. What’s best of all: you can use the same tactics and become one...

Case Study

[Case Study] How FlixWatcher Launched with a Bang Using a Viral Contest

Posted on July 17th, 2017.

I am going to tell you how Flixwatcher used an iPad, popcorn and Maître to build their mailing list from 0 to just under 5,000 in 6 weeks (including the prep) Kobi and Helen were ready to launch Flixwatcher, a podcast for reviewing films on UK Netflix. Kobi had the idea to run a competition, except he wanted a competition which had a viral...

Launch

Introducing Maître Affiliate Program

Posted on May 31st, 2017.

The other day we were brainstorming ways in which we could grow our sales numbers. We considered all the usual suspects: Adwords, FB ads, partnerships, etc. We have, at different times, tried all of them with varying results. This time we wanted to do something different. I went on Twitter and I stumbled upon a Medium post from Jason Fried,...

Academy

How to create a referral campaign that doesn’t suck – Part 3

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1 and PART 2. You made it. Your successful campaign has come to an end. Now it’s time to reward your winner(s) and.. celebrate 😊 👉 Step 1: Closing the campaign This sounds obvious, and it is! When your campaign is over, close it. Change the header in your page, announce it...

Academy

How to create a referral campaign that doesn’t suck – Part 2

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1. Preparing for the launch of your campaign was only half of the job. The other half is to generate subscribers and keep them engaged. 👉 Step 1: Drive traffic to your page The most important thing after you setup your campaign is to drive traffic to your page. Remember: Maitre is a “traffic-multiplier”,...

Academy

How to create a referral campaign that doesn’t suck – Part 1

Posted on May 11th, 2017.

Most referral campaigns suck. The majority of them don’t achieve virality and die out pretty quickly. But the ones that succeed achieve incredible growth and crazy numbers. Why? There are many factors that determine the success of a campaign, but one stands out loudly. The key to a successful referral campaign is preparation. You don’t...

Product Updates

We are changing

Posted on May 3rd, 2017.

It’s been a while since I wrote my last blog. While I love writing, my time and focus have been primarily directed at more important issues regarding Maître. After 18 months running the business we had to ask ourselves some very important questions. Where are we heading and what do we want to be. This post is about sharing with you...

Product Updates

Introducing: Maître Viral API V2 – The only referral APIs you’ll ever need

Posted on March 2nd, 2017.

When we launched our API in August 2016, our aim was bold: to build the referral marketing infrastructure of the internet. We wanted to create a universal API to allow developers to embed a referral mechanism into their web and mobile app in minutes without re-inventing the wheel every time. Flash forward 7 months and 850K API calls,...

Academy

I can’t hear the laughter anymore.

Posted on February 20th, 2017.

When you create products for a living, it’s not all sunshine, rainbows, and unicorns. In fact, whether you create digital products (or work on any project at all anywhere really) there are very predictable patterns you start to see over time. One of these patterns is the trough of sorrow. And just so we’re all on the same page, here’s...

Product Updates

Introducing: Maître Viral Lead Magnet

Posted on February 11th, 2017.

Today we are super excited to announce a new product in our family: Maître Viral Lead Magnet. What is a Viral Lead Magnet? If you are a marketer or simply have spent enough time online you probably bumped into a lead magnet many times. When you have left your email address on a website for a white paper or a free ebook, that’s a lead...