Inside Maître

Inside Maître

AuthorManuel Frigerio
Manuel Frigerio

Manuel Frigerio Maître's Founder. A data-driven, analytical geek who enjoys building stuff.

Product Updates

We are changing

Posted on May 3rd, 2017.

It’s been a while since I wrote my last blog. While I love writing, my time and focus have been primarily directed at more important issues regarding Maître. After 18 months running the business we had to ask ourselves some very important questions. Where are we heading and what do we want to be. This post is about sharing with you...

Product Updates

Introducing: Maître Viral API V2 – The only referral APIs you’ll ever need

Posted on March 2nd, 2017.

When we launched our API in August 2016, our aim was bold: to build the referral marketing infrastructure of the internet. We wanted to create a universal API to allow developers to embed a referral mechanism into their web and mobile app in minutes without re-inventing the wheel every time. Flash forward 7 months and 850K API calls,...

Product Updates

Introducing: Maître Viral Lead Magnet

Posted on February 11th, 2017.

Today we are super excited to announce a new product in our family: Maître Viral Lead Magnet. What is a Viral Lead Magnet? If you are a marketer or simply have spent enough time online you probably bumped into a lead magnet many times. When you have left your email address on a website for a white paper or a free ebook, that’s a lead...

Growth Ideas

We Analyzed 3.6 Million Emails. Here are 5 Best Practices for Referral Marketing Campaigns

Posted on January 22nd, 2017.

The other day we decided to analyze the number of emails generated by Maître: 3.6 million! To be precise: 3,691,345. This is how many leads our customers have generated globally with Maître. That is a lot of data-points. I can’t stress enough how big this number looked just one year ago when we started our little adventure. Over the...

Product Updates

Maître Update #8: Emails analytics, new layout and Active Campaign

Posted on December 14th, 2016.

TL;DR It’s been a while since our last product update but we definitely haven’t been quiet this whole time! This month we launched a new revamped version of our website, added a new integration, massively improved our email analytics and… released a new tool 🙂

Product Updates

Maître Update #7: Addons enhanced & Widgets improvements

Posted on October 16th, 2016.

TL;DR The 7th update focuses on add-ons and general improvements of the widget. You guys asked for more add-ons and here they are: 5 more engagement emails, Slack integration, Custom Branding and more.

Product Updates

Maître Update #6: Referral API 0.1

Posted on September 13th, 2016.

TL;DR The 6th update focuses on our referral APIs. And you are going to love this. We have added some new referral API endpoints, improved stability and performance so that our API gives you, even more, flexibility.

Product Updates

Maître Updates #5: We Now Have a Market Place

Posted on September 6th, 2016.

TL;DR The 5th update focuses on add-ons and Engagement Emails. We have created a new section where you can find tools to enhance the performance of your campaign by increasing virality and leads. We have also added two new Engagement Emails.


Maître Academy: Increase Your Click Through Rates (CTR) On Tweets

Posted on August 15th, 2016.

The Viral Referral game is a simple one: you want every person to invite one or more persons. This is what people refer to as your “viral coefficient“. If you achieve a coefficient greater than 1 (i.e every person invites one or more), this leads to exponential growth! If you achieve this, you create a ‘Viral Mechanism’...

Product Updates

Maître Updates #4

Posted on June 26th, 2016.

TL;DR This 4th update focuses on user engagement and analytics. We have enriched our analytics with even more cool charts and data and added a feature requested for a long time. Engagement emails Engaging with your subscribers is crucial if you want to obtain massive virality. We live in a world of distractions and people need to be constantly...