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AuthorManuel Frigerio
Manuel Frigerio

Manuel Frigerio

https://manuel.friger.io

Maître’s Founder.
A data-driven, analytical geek who enjoys building stuff.

Growth Ideas

How to Get Referrals Like Intercom

Posted on December 6th, 2017.

Intercom is no doubt one of the fastest growing startups in the world. Born 6 years ago with the goal of helping companies build “personal relationships with their customers”, today it has over 17,000 paying customers and it keeps adding 600 paying customers every 10 days. But how did they get started and what sparked their initial...

Launch

Introducing Maître Affiliate Program

Posted on May 31st, 2017.

The other day we were brainstorming ways in which we could grow our sales numbers. We considered all the usual suspects: Adwords, FB ads, partnerships, etc. We have, at different times, tried all of them with varying results. This time we wanted to do something different. I went on Twitter and I stumbled upon a Medium post from Jason Fried,...

Academy

How to create a referral campaign that doesn’t suck – Part 3

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1 and PART 2. You made it. Your successful campaign has come to an end. Now it’s time to reward your winner(s) and.. celebrate 😊 👉 Step 1: Closing the campaign This sounds obvious, and it is! When your campaign is over, close it. Change the header in your page, announce it...

Academy

How to create a referral campaign that doesn’t suck – Part 2

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1. Preparing for the launch of your campaign was only half of the job. The other half is to generate subscribers and keep them engaged. 👉 Step 1: Drive traffic to your page The most important thing after you setup your campaign is to drive traffic to your page. Remember: Maitre is a “traffic-multiplier”,...

Academy

How to create a referral campaign that doesn’t suck – Part 1

Posted on May 11th, 2017.

Most referral campaigns suck. The majority of them don’t achieve virality and die out pretty quickly. But the ones that succeed achieve incredible growth and crazy numbers. Why? There are many factors that determine the success of a campaign, but one stands out loudly. The key to a successful referral campaign is preparation. You don’t...

Product Updates

We are changing

Posted on May 3rd, 2017.

It’s been a while since I wrote my last blog. While I love writing, my time and focus have been primarily directed at more important issues regarding Maître. After 18 months running the business we had to ask ourselves some very important questions. Where are we heading and what do we want to be. This post is about sharing with you...

Product Updates

Introducing: Maître Viral API V2 – The only referral APIs you’ll ever need

Posted on March 2nd, 2017.

When we launched our API in August 2016, our aim was bold: to build the referral marketing infrastructure of the internet. We wanted to create a universal API to allow developers to embed a referral mechanism into their web and mobile app in minutes without re-inventing the wheel every time. Flash forward 7 months and 850K API calls,...

Product Updates

Introducing: Maître Viral Lead Magnet

Posted on February 11th, 2017.

Today we are super excited to announce a new product in our family: Maître Viral Lead Magnet. What is a Viral Lead Magnet? If you are a marketer or simply have spent enough time online you probably bumped into a lead magnet many times. When you have left your email address on a website for a white paper or a free ebook, that’s a lead...

Growth Ideas

We Analyzed 3.6 Million Emails. Here are 5 Best Practices for Referral Marketing Campaigns

Posted on January 22nd, 2017.

The other day we decided to analyze the number of emails generated by Maître: 3.6 million! To be precise: 3,691,345. This is how many leads our customers have generated globally with Maître. That is a lot of data-points. I can’t stress enough how big this number looked just one year ago when we started our little adventure. Over the...

Product Updates

Maître Update #8: Emails analytics, new layout and Active Campaign

Posted on December 14th, 2016.

TL;DR It’s been a while since our last product update but we definitely haven’t been quiet this whole time! This month we launched a new revamped version of our website, added a new integration, massively improved our email analytics and… released a new tool 🙂