AuthorManuel Frigerio
Manuel Frigerio

Manuel Frigerio Maître's Founder. A data-driven, analytical geek who enjoys building stuff.


How to choose the right rewards for your Referral Program

Posted on June 8th, 2018.

When it comes to referral marketing, the rewards you choose are ultimately what will make or break your referral program. Apart from having a well-planned follow up for your referrers and a copy that hits the nail on the head, you need to consider the right rewards structure. Here, we look at the most important things to consider when choosing...


Maître Forms 2.0

Posted on June 4th, 2018.

Maître’s forms have been around for a while… time for a refresh! When we launched Maître almost 2.5 years ago, we imagined a referral tool that anyone, whether technical or not, could use in a few minutes. At the time, implementing a referral program was a long and cumbersome task that required many hours of development, testing,...

Product Updates

Maître + GDPR

Posted on May 19th, 2018.

Unless you have lived under a rock for the last 6 months you have probably heard about GDPR, a piece of legislation that is designed to strengthen and unify data protection laws for all individuals within the European Union. In this post, I’ll talk about what Maître has done in order to be compliant, how GDPR affects our users and...


How to choose the right tool for your referral program

Posted on May 7th, 2018.

A frequent question we receive at Maître is: which of your tools should I use? Lead Magnet, Waiting List or Sweepstake? Which one is the best? In this post, I will explain how these tools are different, and which one you should choose for your referral campaign. Before diving into which tool is the best fit for your referral campaign, here’s...


How to use email automations to increase your referral campaign engagement

Posted on May 2nd, 2018.

When it comes to referral campaigns the keyword is “engagement”. Companies that keep their participants engaged throughout the entire campaign show a far higher referral rate that companies that don’t. When our customers ask us tips for designing a good referral campaign, we always advise them to think about two things: what...

Growth Ideas

How to Get Referrals Like Intercom

Posted on December 6th, 2017.

Intercom is no doubt one of the fastest growing startups in the world. Born 6 years ago with the goal of helping companies build “personal relationships with their customers”, today it has over 17,000 paying customers and it keeps adding 600 paying customers every 10 days. But how did they get started and what sparked their initial...


Introducing Maître Affiliate Program

Posted on May 31st, 2017.

The other day we were brainstorming ways in which we could grow our sales numbers. We considered all the usual suspects: Adwords, FB ads, partnerships, etc. We have, at different times, tried all of them with varying results. This time we wanted to do something different. I went on Twitter and I stumbled upon a Medium post from Jason Fried,...


How to create a referral campaign that doesn’t suck – Part 3

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1 and PART 2. You made it. Your successful campaign has come to an end. Now it’s time to reward your winner(s) and.. celebrate 😊 👉 Step 1: Closing the campaign This sounds obvious, and it is! When your campaign is over, close it. Change the header in your page, announce it...


How to create a referral campaign that doesn’t suck – Part 2

Posted on May 11th, 2017.

This post is Part 2 of a series. Read here PART 1. Preparing for the launch of your campaign was only half of the job. The other half is to generate subscribers and keep them engaged. 👉 Step 1: Drive traffic to your page The most important thing after you setup your campaign is to drive traffic to your page. Remember: Maitre is a “traffic-multiplier”,...


How to create a referral campaign that doesn’t suck – Part 1

Posted on May 11th, 2017.

Most referral campaigns suck. The majority of them don’t achieve virality and die out pretty quickly. But the ones that succeed achieve incredible growth and crazy numbers. Why? There are many factors that determine the success of a campaign, but one stands out loudly. The key to a successful referral campaign is preparation. You don’t...