Inside Maître

Inside Maître


Growth Ideas

The R-O-Why? Of Referral Marketing Programs

Posted on February 12th, 2019.

When it comes to referral marketing strategies, other than the obvious, what do online powerhouses and respected companies like Facebook, PayPal, eBay, Airbnb, Dropbox, Tesla, Uber and Amazon all have in common? Well… They are super successful for one! But they’ve all got more new customers by adopting referral marketing strategies in...


What we are building in 2019

Posted on February 5th, 2019.

In the last few months we’ve been head down working hard on some big features for Maître and we haven’t been really good at keeping in touch. Because of that, some of you might have thought that Maître’s development has slowed down. This couldn’t be further from the truth. This year we are doubling down on Maître...

Case Study

How HolidayPirates Gained 320K Newsletter Subscribers in a Single Referral Contest

Posted on October 2nd, 2018.

Referral contests are the industry favorite for a reason – not only do they drive customer engagement, but they also expand your customer network. The newcomers aren’t adventitious either. The ‘referral’ aspect of the practice ensures new customers already have social proof attached to your brand. In this post, we’ll take a closer...


How to choose the right rewards for your Referral Program

Posted on June 8th, 2018.

When it comes to referral marketing, the rewards you choose are ultimately what will make or break your referral program. Apart from having a well-planned follow up for your referrers and a copy that hits the nail on the head, you need to consider the right rewards structure. Here, we look at the most important things to consider when choosing...

Case Study

How R_Block Masterminded a $2.8 Million Initial Coin Offering (ICO) Token Sale

Posted on June 7th, 2018.

A few months back, R_Block succeeded where roughly 52% of crypto-based projects have failed. It smashed its ICO token sale target, raising over $2.8 million. In this post, we analyse how they did it and how they used Maître to achieve their goal.  R_Block is a decentralised hiring network and work ID proof platform, serving both employers...


Maître Forms 2.0

Posted on June 4th, 2018.

Maître’s forms have been around for a while… time for a refresh! When we launched Maître almost 2.5 years ago, we imagined a referral tool that anyone, whether technical or not, could use in a few minutes. At the time, implementing a referral program was a long and cumbersome task that required many hours of development, testing,...

Product Updates

Maître + GDPR

Posted on May 19th, 2018.

Unless you have lived under a rock for the last 6 months you have probably heard about GDPR, a piece of legislation that is designed to strengthen and unify data protection laws for all individuals within the European Union. In this post, I’ll talk about what Maître has done in order to be compliant, how GDPR affects our users and...


How to choose the right tool for your referral program

Posted on May 7th, 2018.

A frequent question we receive at Maître is: which of your tools should I use? Lead Magnet, Waiting List or Sweepstake? Which one is the best? In this post, I will explain how these tools are different, and which one you should choose for your referral campaign. Before diving into which tool is the best fit for your referral campaign, here’s...


How to use email automations to increase your referral campaign engagement

Posted on May 2nd, 2018.

When it comes to referral campaigns the keyword is “engagement”. Companies that keep their participants engaged throughout the entire campaign show a far higher referral rate that companies that don’t. When our customers ask us tips for designing a good referral campaign, we always advise them to think about two things: what...

Case Study

How Current Media achieved 600,000 Referrals + $36,000,000 Initial Coin Offering

Posted on April 26th, 2018.

Find out how Maître’s ICO referral platform helped Current become the buzziest Initial Coin Offering (ICO) of 2018. Who: Current What: Blockchain-enabled streaming service aggregator ICO funding raised: USD$36 million Referrals: 600,000 How: Maître Viral Lead Magnet for ICO’s Current is a new app that lets users access all their...